We’re on a mission to eradicate the world of plastic waste and we want you to be a part of it.
We started our revolution in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
Since then, Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears & Ashton Kutcher). We’ve developed over 40 products, export to the USA, Australia, Japan, Hong Kong and Taiwan and ship around the world. We’re conquering the beauty world one bar at a time.
Today we’ve stopped over 400,000 plastic bottles ending up in landfills – and that’s just the start of it...
We use biodegradable ingredients and wrappers so our solid bars leave no trace on the planet. You can pop the compostable wrapping in your compost bin. No bottles, jars, lids or pump dispensers contributing to landfill or oceanic pollution.
We are certified climate neutral, cruelty free and a living wage employer.
We are a certified BCorp- “B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.”
We were recognised as New Zealand’s most sustainable business when awarded 'the Best in B' award for New Zealand in July 2015.
We have committed to donating 2% of revenue (or 20% of profit, whichever is highest) to charity.
All of our bars are proudly made in New Zealand- even our packaging is made here!
We try to work directly with producers to ensure they are paid a fair price for their product, which in turn ensures they look after their community and their environment.