Prima started out as "Caffe Prima" in a small city garage in 1995 with its first house blends, Blue Mountain and Diva. Since then, we have learned and grown, changed hands and rebranded to eventually become Prima Roastery in Woolston. Here our passionate team of coffee drinkers use their extensive experience to craft a comprehensive range of blends and single origins as well as assemble and test a line-up of the best brewing equipment.
WOOLSTON, CHRISTCHURCH Tucked in between the Port Hills and the Pacific, Woolston - the home of old industry and new. Since 1995 our team have been here working, dedicated to their craft, customers and community. Coffee is our passion, making it sustainable is our focus... ETHICAL, FAIR, DIRECT We take ethical sourcing seriously. We have to because it's important to us and it's complicated as well. We are a Fair Trade certified roastery and produce a number of Fair Trade blends and single origin coffees. Looking for the Fair Trade label is a great to ensure the product you use are ethically sourced. But it's not the only way, it's a big wide world out there and not all of it is officially assessed, so we work with our partners and at times directly with farmers to ensure, Fair Trade certified or not, that we can stand by the process by which the coffees we supply were grown and obtained. IN-HOUSE COMPOSTING Compostable cups and bags! Seems like a cool idea. But where do they go, can I put them in my green bin? The answer is unfortunately no, the Christchurch City Council collection won't currently take any compostable packaging. What you can do is compost them yourself and feed your garden with the goodness. Otherwise, if you can't manage that you can drop them back to us and we'll compost them at our little farm in Leeston. The idea is to take responsibility for all of the packaging waste that we produce as a business... we reckon it's worth a try.