With the equivalent of 27,000 trees flushed down the toilet every day we wanted to produce toilet paper that would have little if any impact on our environment. That's when smartass was created using a combination of sugarcane (bagasse) a waste product and the fast growing bamboo that can be grown year on year with little wear and tear on soil quality, just rainwater and lots of sun. We thought this had to be a smarter way to take care of our bottom line.

smartass is cushiony soft, strong toilet tissue made from sugarcane and bamboo fibres free of bleach, inks, dyes and perfume. So it's kinder to the planet that grew it. The wrappers are made from recycled paper, and the wrapper dyes are soy and water based.

smartass donates 10% of profits to Million Metres - helping Kiwi communities plant native trees for healthy rivers, improving water quality and enhancing freshwater biodiversity.

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