Established by Francisco Serrano with help from the Agriculture and Land-Based Training Association, the farm consists of ten acres of certified organic land in Las Lomas, just south of Watsonville. With help from his family, Francisco grows raspberries, blueberries, strawberries, broccoli, cucumbers, zucchini, peas, beets, carrots, and other vegetables. He uses cover crops and compost to maintain the fertility of his land, as well as intercrops between vegetables and berries, and he delivers the same day the produce has been picked to maintain freshness.
Unlike many farms, conventional or organic, Francisco uses very little plastic to shield his strawberry crop. He just places a single strip directly below the strawberry rows where they would touch the ground, this helps to keep the plastic out of landfills.
He also plants grass between his berry rows to prevent runoff and erosion and keep down dust, since dust attracts mites to strawberries.